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The Saudi Media Academy in France has concluded the second edition of the "Media Leaders" program, which lasted for two weeks and featured the participation of 40 leaders from both the public and private sectors. The program included intensive training over 48 hours, consisting of lectures and workshops led by international experts, as well as field visits to British and French media organizations. The aim was to enhance the capabilities of leaders in organizational transformation, innovation, decision-making, digital challenges, and the use of artificial intelligence. Participants received two certificates—one from London Business School and another from INSEAD—to support their readiness to keep pace with the rapid changes in the media industry.
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