43 Mins
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عكاظ
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Algorithms guide visitors to the exhibition
The article focused on the launch of the Exhibition Ground's digital application, which relies on artificial intelligence algorithms to enhance the visitor experience within the exhibitions. The app allows for a personalized journey tailored to each visitor's preferences and interests by analyzing data and visitor behavior before entry, and guiding them dynamically during their visit. It also helps reduce congestion and speeds up movement. This approach improves understanding of audience behavior and transforms the exhibition from a seasonal event into a strategic data platform, giving Exhibition Ground a competitive advantage and strengthening its leadership position. The app aims to improve engagement and satisfaction, provide a customized educational experience, and achieve strategic benefits through data collection and analysis. It supports a shift from space-based management to AI-driven management, making the exhibition a smart learning environment that leaves a profound impact on its visitors.
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