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الاقتصادية
Movistar secures La Liga rights for 5 years
Spanish company Telefónica has finalized a deal worth 1.65 billion euros with sports broadcasting platform DAZN to secure the rights to distribute Spanish La Liga matches for five seasons, from 2027-2028 to 2031-2032. The agreement covers all 38 rounds of the tournament, broadcasting five matches per round, at an average annual cost of 330 million euros. This represents a 17.85% increase compared to the previous agreement, which included only five matches across 35 rounds. Meanwhile, Movistar Plus+ continues to provide all La Liga matches, having acquired broadcasting rights from the Liga de Fútbol Profesional (LFP). The value of broadcasting rights for the 2027-2028 to 2031-2032 cycle is estimated at over 6.135 billion euros, a 9% increase from the prior cycle. Additionally, broadcasting rights also cover the Primera División, valued at over 5.25 billion euros, averaging 1.05 billion euros annually, with a growth rate of 6%. The company maintains a strategy of reselling parts of the sports content to reduce rights acquisition costs, while retaining exclusive rights to European club leagues until 2031.
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