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الاقتصادية
Benfica Extends Adidas Deal to €120M
Benfica Portuguese club announced the extension of its partnership with Adidas until 2033, bringing the total value of the contract to 120 million euros over six years, averaging 20 million euros annually. The new deal includes renaming the club's training center to "adidas Benfica Campus" and grants naming rights to the facility, as well as supporting the team in various sports. This extension reflects the growing importance of commercial sponsorship contracts for European clubs and highlights the evolving relationship between Benfica and Adidas, which dates back to earlier periods. It also underscores the investment in the identity of sports facilities.
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