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The article concerns the organization of Riyadh's new edition of the TOURISE Forum in March 2027, which aims to shape the future of global tourism by building alliances and partnerships across the tourism, technology, investment, and infrastructure sectors. This initiative is part of Saudi Arabia's efforts to surpass the goal of welcoming 100 million visitors annually before 2023 and to reach 150 million visitors by 2030. In its inaugural edition, the forum attracted investments worth $113 billion, reflecting the importance of cooperation among sectors to achieve sustainable growth in the tourism industry. The leaders emphasize that the future depends on forging alliances that go beyond borders, connecting tourism with capital and technology to foster innovation, enhance the traveler experience, and create more prosperous and sustainable tourism economies.
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