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The Kingdom of Saudi Arabia has launched the second edition of the "TOURISE 2027" Forum, which will be held in Riyadh in March 2027. The forum aims to strengthen alliances between the tourism, technology, investment, and sustainability sectors to create new opportunities and accelerate innovation in the global tourism industry. This development comes as Saudi Arabia exceeded its target to welcome 100 million visitors in 2023 ahead of schedule, and raised its ambitious goal to 150 million visitors by 2030. The forum focuses on building alliances that connect tourism with capital, technology, and infrastructure to boost investments and achieve sustainable and inclusive growth for the global tourism sector.
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