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Saudi Tourism Minister Ahmed Al-Khatib embodies the Kingdom's aspirations to increase tourist numbers, driven by hosting major events such as Expo 2030 and the 2034 World Cup. Expectations include raising the tourism sector's contribution to GDP to 5% and creating over a million jobs. Saudi Arabia is working on expanding its airports, including King Salman Airport, which currently accommodates 120 million travelers, to better serve more visitors. The "TOURISE 2027" forum will be held in Riyadh from March 23 to 25, 2027, under the auspices of Crown Prince Mohammed bin Salman, to launch international alliances linking tourism, investment, and technology to promote sustainable growth. The Kingdom achieved significant success last year by welcoming 100 million visitors ahead of schedule, and has raised its target to 150 million visitors by 2030. The first edition of the forum also saw investments worth $113 billion.
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