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Initial trends before platform rise
In 1995, India experienced a strange phenomenon that spread rapidly. People claimed that Ganesh statues with elephant heads would "drink" milk when a spoon was brought close to their mouths. This led to thousands gathering nationwide to verify the phenomenon's authenticity. Despite the absence of modern communication tools, the story spread through phone calls, television broadcasts, and newspapers, crossing Indian borders to reach Britain, America, Canada, and Nepal. This caused crowded temples and milk shortages in stores. Scientists later explained the phenomenon as a result of surface tension and capillary properties, where the milk distributes across the surface of the statue or flows downward, indicating that the milk was not disappearing inside the sculpture. Though short-lived, the event remained an early example of how news could disseminate globally before the era of digital platforms.
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