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Apple challenges Microsoft and Nvidia with new Mac devices
Apple has launched new desktop computers of the "Mac Mini" and "Mac Studio" models aimed at efficiently supporting artificial intelligence tasks. These devices can handle intensive workloads such as coding and executing complex operations without the need to incur the costs associated with high-performance computing hardware. This move comes in competition with companies like Nvidia, which offer specialized computers for simulation and machine learning that can cost around $20,000. Apple's new devices focus on enhancing battery performance and leverage its technologies that combine processing and memory, making them particularly effective for AI applications. The company is also seeking to increase its current market share of approximately 4.6%, compared to over 90% for Windows systems.
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