Saudi digital ad spend up 25% to $300M
The digital advertising market in Saudi Arabia has experienced remarkable growth, with spending increasing by 25% year-over-year to approximately $300 million up to July 2026. Digital ad impressions also rose by 15%, reaching around 330 billion views. Instagram topped the advertising channels in the Kingdom, with an expenditure of about $110 million, representing 43.8% of social media advertising spend. Additionally, data showed that sectors such as retail, consumer goods, and food realized growth in advertising expenditures. It is expected that total digital spending will rise to $334 million in 2026, with a notable increase in reliance on artificial intelligence and the expansion of e-commerce.
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