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The automotive market is witnessing an increase in the share of Asian companies, with their brands expected to account for more than half of new car sales during the third quarter of 2026. Meanwhile, the market share of American companies such as General Motors and Ford has declined to its lowest historical level, with General Motors' share dropping to 16.7% in the first nine months of the year, compared to 17.4% during the same period in 2025. In contrast, Toyota's market share has risen to 15.6%, and its total sales have increased. During the third quarter, General Motors experienced a decline of 5.5%, while Toyota saw a modest growth of 0.6%. This trend reflects the continued rising demand for Asian cars, strengthening their market presence at the expense of American companies.
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