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Facebook Focuses on Video Content
Meta is beginning to test the direct display of Reels videos when opening the Facebook app in India, where users are automatically taken to a fullscreen video with the option to return to the traditional interface. This move aligns with the platform's strategy to boost visual content, especially since around 60% of young users' time is spent watching videos on Facebook. India is the platform's largest market, with over 400 million users, reflecting Meta's focus on prioritizing video content over the traditional social media model.
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