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On the farewell night of Argentine Lionel Messi for his national team, the event experienced a significant commercial transformation. Ticket sales for the match against Benin, held at the Monumental Stadium, generated approximately $13 million in revenue. With rising demand for the farewell tickets, they sold out quickly and faced resale at prices up to 800% above their original value. Additionally, the commercial value of the game extended to television screens, where more than 2.59 million viewers watched the match. Sales of farewell-related products, such as commemorative jerseys, also surged, with some priced at around 260,000 pesos. Messi's personal memorabilia, like his jersey and ball, fetched high prices at auction, reflecting the significant market potential for his collectibles. Thus, Messi's farewell night was both a major sporting and commercial event, marked by substantial revenues and financial transactions.
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