World Cup Boosts US Football Market
After the United States hosted the 2026 World Cup finals, the soccer market experienced a record surge in public interest. The number of fans in the U.S. reached 87 million in July, with women making up 44% of the audience. The momentum from the tournament led to a 20% increase in viewership of the English Premier League among Americans aged 18 to 34, and a 23% rise in the American Professional Soccer League (MLS) following young viewers between 16 and 34. Additionally, Tottenham Hotspur ranked as the most-watched team in the U.S. market, with their matches surpassing one million viewers, especially their loss to Newcastle. This growth reflects a diversification of the American soccer audience, bringing in younger age groups and expanding interest in both domestic and international products. It enhances the attractiveness of the U.S. market for clubs, leagues, broadcasters, and sponsors following the World Cup.
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