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His Royal Highness Prince Saud bin Nayef bin Abdulaziz, Governor of the Eastern Province, launched "Asharq for Development and Investment," a company focused on developing municipal assets to transform them into sustainable investment and developmental opportunities. He emphasized that the region possesses significant economic and tourism resources that position it as a strategic investment gateway. The inauguration of the company aims to diversify the economic activities and improve the quality of life in the area. The ceremony also included laying the foundation stone for the Rixos Haff Moon Resort and announcing strategic projects such as "Al Khobar Pier" and the "Golf District at Half Moon Beach," all geared toward developing tourist and entertainment destinations and attracting investments.
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