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Brands grow oud and incense market
The article reviews the growth of the oud market in Saudi Arabia, supported by factors such as tourism, gifts, e-commerce, and the increasing consumer culture in the Gulf. It is noted that the quality of the oud primarily affects its price, with high-quality Indian oud being the most in demand and valuable. However, the product's quality depends on sorting, resin content, and flexibility of the piece, rather than the name alone. The market faces risks of fraud, such as weight manipulation or coloring of the oud, and laboratory analysis is recommended to verify authenticity. Demand for oud rises during occasions like festivals and the Hajj, with prices varying based on source and quality. It is expected that Saudi oud will compete with Indian and Cambodian varieties in the future, emphasizing the importance of building local brands and benefiting from growth in e-commerce and tourism. Consumers are advised to try oud on charcoal, purchase from trusted sources, and store and oil the oud properly to maintain its quality.
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