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TaraḥAI Campaign on Deepfake Risks
The Saudi Data and Artificial Intelligence Authority (SDAIA) and the Communications, Space, and Technology Authority have launched an awareness campaign titled "TaraHiAI" to raise awareness about the risks associated with deepfake technologies powered by artificial intelligence. The campaign aims to empower individuals to identify fake content, protect their personal data, and enhance their skills in verifying the authenticity of content before sharing or publishing it. It also addresses the concept of deepfake, its dangers such as spreading misinformation, fraud, and identity theft, and offers practical guidelines for protection and recognizing signs of manipulation. The campaign emphasizes the importance of verifying sources and avoiding haste in resharing suspicious content. This initiative is part of efforts to promote digital awareness and responsible use of AI tools for safe engagement.
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