13 Hrs
Source:
الاقتصادية
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Sports care boosts business results
The report indicates that 40% of sports sponsorship practitioners believe that their efforts deliver tangible business results such as increased sales, profits, and market share. The findings show that applying three fundamental principles — setting clear commercial objectives, measuring business impact, and integrating sponsorship with brand strategies — significantly increases the likelihood of achieving concrete results, with organizations that consistently implement them being six times more confident in the effectiveness of sponsorship. However, less than half of the participants use effective measurement tools, highlighting an opportunity to improve performance evaluation and enhance the strategic value of investments in sports sponsorship.
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