Exhibitions Shaping Saudi City Futures
The article focuses on the importance of the exhibition and conference industry in the development of Saudi cities and its pivotal role in achieving Saudi Arabia's Vision 2030. It explains that the exhibition sector has become a growth driver, contributing to reshaping the economic activity map and redistributing opportunities among cities, with particular attention to cities such as Jazan, Al-Ula, Asir, Medina, and Najran. The article emphasizes that projects like the Jeddah Waterfront represent an important step in linking the exhibition industry with urban development, creating an economic cycle that includes investment, attracting visitors, and infrastructure development. It notes that the sector's growth depends on advanced infrastructure and the adoption of modern technologies such as artificial intelligence to ensure efficient management and a distinguished visitor experience, with a focus on investing in national talents. The article concludes with a vision to build a national network connecting cities and enhancing Saudi Arabia's presence on the global events stage, highlighting that exhibitions serve as bridges connecting knowledge, the economy, and society, and underscoring the need for continued innovation and development in this sector.
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