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Netflix's shares declined by 5% after the company issued lukewarm profit and revenue forecasts for 2026, amid concerns of slowing viewer and revenue growth due to intense competition and shifting audience preferences toward short-form content and free platforms like YouTube and TikTok. Despite an 11.8% increase in third-quarter revenue to $12.87 billion, the growth rate has slowed compared to previous periods, and the company has lowered its advertising revenue forecast to approximately $2.7 billion. Netflix faces challenges related to market maturity and competition from platforms such as Disney and Amazon, in addition to management changes and layoffs aimed at focusing on producing high-quality content, with expectations to address these challenges in the future.
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