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The Small and Medium Enterprises Authority (Monsha’at), in cooperation with the E-commerce Council, organized a tour at the Business Support Center in Riyadh on October 26 and 27, aimed at enhancing the capabilities of entrepreneurs in e-commerce. The program included discussion sessions about the future of the sector and the potential role of artificial intelligence, along with eight workshops and an exhibition featuring 16 participating entities from both the government and private sectors. The goal of the tour is to empower entrepreneurs to benefit from services and initiatives that foster the growth of their businesses and localize digital transformation.
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