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الاقتصادية
AI Boosts ASEAN E-commerce to Trillion Dollar Level
A recent report reveals that expanding the use of artificial intelligence in e-commerce across Southeast Asia will support digital economic growth despite current economic uncertainties. The region’s digital economy is expected to reach $368 billion this year, with an annual growth rate of 17%, and to expand to $620 billion by 2030. By 2035, it could approach one trillion dollars, with a compounded annual growth rate of 13%. AI is increasingly used to enhance product recommendations and increase purchase completion rates, with its tools contributing to a 10-15% boost in these rates. The report also shows that 75% of AI tool users in the region rely on them to find affordable prices, and 243 million people—about 58% of the workforce in the six largest economies—have adopted generative AI tools. Although direct financial returns from AI are still emerging, investments in AI infrastructure are growing rapidly, reaching $17 billion in the first half of 2026, with a strong focus on financial services and institutions. Singapore leads AI adoption indicators with a rate of up to 70%, followed by Malaysia, while adoption rates vary across economies. Larger institutions tend to utilize digital tokens more, and AI is expected to drive the region’s e-commerce trade, which is projected to exceed one trillion dollars by 2035.
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