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The International Football Federation (FIFA) has offered media organizations an opportunity to acquire broadcasting rights for the 2030 World Cup, with an additional option for the 2034 edition held in Saudi Arabia. The aim is to enhance competition among television networks and digital platforms and to increase broadcast revenues. This tender comes in the context of rising viewership for the 2026 World Cup in the United States, where the average audience per match reached 13.5 million, with over 20 million viewers for the U.S. matches, and the final garnering 63 million viewers. The 2030 tournament will be hosted across Morocco, Spain, and Portugal, and participants can submit bids covering both editions, facilitating longer-term planning for media investments. Currently, broadcasting rights are limited to the U.S. market, and the value of the targeted bids has not been disclosed. The deadline for submissions is November 19, 2026. Broadcast rights are a primary source of income for FIFA, funds which are used to finance its tournaments and global football development programs.
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