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Candidates in U.S. elections use jeans, simple jackets, and cowboy boots to connect with voters and express their social and political identities, capitalizing on the impact of images on social media. In Texas, Republican Ken Paxton and Democrat James Talarico wore similar outfits, while Republican candidate Ashley Hinson chose boots in the colors of the American flag. A watch believed to be luxury brand and a shirt bearing a hotel logo drew criticism of Paxton. Experts say clothing can help create a memorable image, but there is no conclusive evidence that such choices change election results. Donald Trump, meanwhile, sticks to his suit and red tie as part of his political identity.
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