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الوطن
Route Identity Unveiled
Tourism Minister and Saudi Tourism Authority Board Chairman Ahmed Al-Khateeb unveiled the official identity of the “Northern Route” as part of the Saudi Winter 2026 program, under the slogan “Every Stop Is a Journey.” The route stretches approximately 1,200 kilometers from Riyadh to Jubbah in the Hail region. Its identity draws inspiration from heritage sites and Najdi architecture, with the aim of creating a unified marketing presence and showcasing the diversity of its destinations. The Authority invited private-sector businesses to adopt the identity in accordance with the approved usage guidelines.
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