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Chip Crunch Hits Apple Stock
Apple shares fell about 4% on Tuesday after its results showed that higher memory-chip costs were weighing on profit margins, amid growing demand from AI data centers. Gross margin fell to 47.9% in the quarter ended in September, and the company expects it to decline to 45%–46% in the quarter ending in December, as memory prices and the cost of developing AI-powered Siri continue to rise. Apple is using inventory purchased at lower prices to cushion the impact and has raised prices on its products. It also increased its manufacturing purchase commitments by $33 billion, to $89.7 billion, while analysts warn that further price increases could weaken consumer demand.
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