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Source: الاقتصادية
5 Hrsالاقتصادية
Source: الاقتصادية
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Automotive companies spent $359.5 million on sports sponsorships in Asia-Pacific in 2025, up 8.3% from 2024 and 64.7% from 2020, while the number of deals doubled to 382. Cricket accounted for 34.2% of sponsorship spending, or $122.9 million. Tata Motors’ sponsorship of the Indian Premier League was the standout deal, worth $60.2 million a year. The region represented 13.8% of global automotive companies’ sports sponsorship spending, while spending by Indian brands rose to $132 million.
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