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Saudi Arabia wraps WTM London
Saudi Arabia concluded its participation in World Travel Market 2026 in London at the “Saudi Land” pavilion, alongside 37 partners from across the tourism ecosystem. Over three days, the pavilion welcomed industry leaders, buyers and visitors. It showcased destinations and tourism experiences in Riyadh, Jeddah, AlUla, the Red Sea and AMAALA, and hosted meetings and the signing of agreements and partnerships to strengthen cooperation with the global travel sector. It was also announced that bookings are open for the “Dream of the Desert” train experience, with journeys scheduled to begin in October 2027, departing from Riyadh and passing through Al-Jouf, Hail and Qassim.
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