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الاقتصادية
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الاقتصادية

2026-11-09T15:22:00.000Z

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الاقتصادية

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Saudi Home Firms Digitize

Saudi Home Firms Digitize

Home-based businesses in Saudi Arabia are expanding through e-commerce and digital tools, as the need grows to improve product quality, marketing, operations, and cost management. In 2025, more than 133,000 certificates were issued to productive families, and sales by families supported by the Social Development Bank exceeded SAR 22.5 billion. Online sales also rose 9.8% in the second quarter of 2026, while e-retail sales grew 13.4%. A partnership between HP and the Ayami Association supports female beneficiaries with printing equipment and training, enabling them to prepare marketing materials and products at home, reduce some costs, and fulfill orders faster. Sustainable growth, however, depends on product quality, effective marketing, sustained demand, and sound cost management.

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