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The Mohammed bin Salman Foundation “Misk” and the Ministry of Sport have signed an agreement to promote innovation and entrepreneurship in the sports sector and expand opportunities for young people to invest in, develop ventures, and create technology solutions. The partnership includes developing programs and events, exchanging expertise and advisory services, making use of facilities and venues, and launching joint initiatives. It builds on a partnership that began in 2025 under the “Misk Launch” program. Applications to the sports technology track rose from 10 in the eighth cohort to 55 in the ninth and 96 in the tenth so far. The program provides ten weeks of training to support participants in establishing and testing ventures and attracting investment.
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