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NBA Brands Top EPL by $14.2B

NBA Brands Top EPL by $14.2B

The brand value of NBA teams rose 34% in 2026 to $14.2 billion, surpassing Premier League clubs’ $11.3 billion by $2.9 billion. Brand Finance attributed the growth to a 39% increase in broadcast revenue following a new 11-year, $76 billion media deal. The lead applies only to brand value; it does not mean that NBA revenue or the enterprise value of its teams exceeded the Premier League’s.

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