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Khalid Saif criticizes what he calls “parachute media,” where guests on sports shows become experts simply through repeated appearances, despite judging coaches, referees, and officials without explaining their evidence or the limits of their knowledge. He holds program producers and presenters responsible for inviting unqualified guests and failing to question their arguments, noting that friends taking turns as guests on one another’s shows can drain the episodes of value. He concludes that an expert guest should explain what they know and be willing to reconsider their views, and that an episode’s value should be measured by how much it adds to viewers’ understanding of football.
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