Digital Identity and Branding
The concept of digital identity has gone beyond just a username and password to include all data, behaviors, and content that an individual presents on social media platforms. People employ various strategies to promote their ideas and shape their personas, often linked to trending topics and the pursuit of fame, regardless of the true content or moral values. Most digital personalities focus on building a public reputation based on the content they share, where reputation is considered more important than self-image and greatly influences an individual's ability to influence society.
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