23 Hrs
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المدينة
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Turki bin Talal unveils 2026 Aseer Summer with 122 events
Prince Turki bin Talal launched the 2026 Summer Season of Asir under the slogan "The Sky Is Your Land," aiming to enhance the region's status as a global tourism destination by offering 122 diverse events and 100 booking experiences. The season expects to attract over 3 million visitors and create approximately 3,000 seasonal job opportunities. The initiative seeks to strengthen the tourism infrastructure and diversify cultural and heritage products, with events returning such as the Talal Maddah Theater and the Tuesday Souk. The activities are distributed across the region’s governorates to take advantage of its natural and cultural diversity. The program's goal is to support the local economy and achieve a tourism occupancy rate of up to 55% by developing the tourism sector and improving the quality of services provided to visitors.
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