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Work shapes Saudi identity for 2026 Cup
The Royal Institute of Traditional Arts "Wirth" participated in the 2026 World Cup by presenting artworks inspired by Saudi heritage, such as the "Commemorative Exchange Flags" initiative, which was inspired by Sadu weaving art. The goal was to highlight the Kingdom's cultural identity on an international platform. The designs were handcrafted by students of the program and express the beauty of the local environment and the Kingdom's heritage in a contemporary way, advancing the presence of traditional arts beyond their borders and showcasing them as part of the Kingdom's cultural image.
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