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The 2026 World Cup was the largest edition in the tournament's history in terms of the number of teams (48 teams) and matches, leading to increased viewership and expanded revenue sources. The International Football Federation (FIFA) achieved record profits, with expectations that its revenues would nearly exceed $13 billion over the next four years, benefiting from broadcasting rights, licensing, sponsorships, and ticket sales. Conversely, fans faced hefty costs, especially with ticket prices soaring to $1,000 for the final match, in addition to travel and accommodation expenses. Advertising companies and sponsors like Adidas and Coca-Cola also benefited significantly, with advertising revenues reaching hundreds of millions. However, the long-term economic benefits for the host cities were limited.
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