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English club replaces crest with creature's face
Cro Alexandra Club, a competitor in the English Football League Championship, has temporarily decided to change its name to "Cro Alexander" and replace its classic crest with an image of a suricat, the small mammal from the mongoose family, in a week-long public relations campaign coinciding with the start of the 2026-2027 season. This move comes as the club seeks support and sponsorship from a commercial company, aiming to boost fan engagement and reduce costs, as the club faces one of the lowest budgets in the Championship. Former player Dain Ashton said that fans will accept the changes with good humor and that this is an opportunity for new faces and greater commercial interaction, even though the step is only a temporary campaign.
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