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الرياضية
Riyal becomes strongest brand with 2.76B
Real Madrid Football Club has retained its title as the most valuable football brand for the third consecutive year, with a valuation of $2.766 billion, representing a 25% increase from last year, according to a report by Brand Finance. Madrid is the first club to surpass a $2 billion brand value in a ranking that has been ongoing for over 20 years. Following it is Barcelona in second place, with an estimated value of $2.276 billion, up 15% in brand worth. The club achieved record revenues of $1.4 billion for the 2025-2026 fiscal year, marking its third consecutive year of record-breaking financial results. These figures highlight the significance of commercial revenue and marketing performance, as the club maintained a strong rating of 95.8 out of 100. The club’s commercial strength has a broad influence, with the top ten clubs accounting for over 60% of the total ranking value, which stands at $17.514 billion. Additionally, clubs like Arsenal and Barcelona have seen improvements in their commercial valuations, while German clubs have strengthened their positions in the list. The English Premier League remains at the forefront in terms of commercial power.
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