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الجزيرة الرياضية
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Haaland sues airline over ponytail
Norwegian star Erling Haaland and his company "Jork Promotions" have filed a lawsuit against Norwegian airline "Norwegian Air Shuttle" for exploiting his image to promote travel tickets during the 2026 World Cup without his permission. The company used a photo of a plane with a design that mimics the "horse tail" hairstyle that has become a signature of Haaland, and posted on social media claiming it expressed support for the national team. A preliminary hearing is scheduled at Oslo District Court on October 9, and legal experts believe that Haaland has a strong legal basis to challenge the company, especially under marketing law and personal rights, due to the unauthorized use of his image.
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