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The departure of Cristiano Ronaldo from the Portuguese national team camp during a crucial period led to significant losses in the Portuguese Football Federation's commercial value, as Ronaldo is considered one of the world's biggest sports assets. Experts explained that damaging the federation's reputation due to managerial negligence and ignoring the importance of Ronaldo threatens sponsorship contracts and reduces the team's international exposure, especially after a decline in spectator attendance and changing commercial expectations. Although sports results will continue, experts emphasized that the solution requires a diplomatic reevaluation of Ronaldo's role within the national structure to enhance his status and mitigate economic damage, expecting that his personal brand will remain strong and continue to make global headlines.
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