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Unusual Body Insurance for Sports Stars
The article discusses the purposes and reasons behind insuring the body parts of international sports stars. Body parts such as feet, hands, thumbs, and hair have become assets worth millions of dollars and are covered by special insurance contracts. Athletes and sports platforms seek to protect these parts, which play a crucial role in their performance and career. There are record-breaking figures, with Lionel Messi's foot insured for approximately $887 million and Cristiano Ronaldo's leg for about $142 million. Sometimes, the insurance covers very specific details, such as Fernando Alonso's thumb or Merve Hoz's mustache. These contracts are part of risk management and marketing strategies, safeguarding the physical assets of stars and enhancing their commercial value. It is expected that this phenomenon will continue to grow as the value of modern sports increases.
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