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US football gains 13% after 2026 World Cup
Hosting the 2026 World Cup in the United States has led to a significant surge in the popularity of soccer, with the number of Americans who consider themselves fans of the sport rising to 75.2 million in July 2026—a 13% increase compared to the previous year—totaling approximately 8.4 million more fans in just one year. The final match between Spain and Argentina broke viewership records, attracting 62.8 million viewers within the United States, surpassing the viewership of the 2022 World Cup final. These successes have given a boost to the visibility of soccer both locally and in Europe, with the World Cup's impact continuing to influence the following of domestic leagues, especially Major League Soccer. There has been a rise in viewership, growing public interest in young talents, and positive results for the U.S. national team, all of which enhance the prospects for the development of soccer in the country for the future.
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