Algorithms fueling engagement in the João Neves Ronaldo case

A clipped excerpt from João Neves's comments about Cristiano Ronaldo sparked widespread controversy on social media, leading to sharp criticism of Neves and his Portuguese national team colleagues, as well as interactions with fake posts and calls to ignore the legendary player. Algorithms began to promote the spread of this content, increasing the crisis's reach and turning it into a major media phenomenon, with heightened searches and widespread dissemination surrounding the edited statements and fueling fan divides.

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