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Apple increases Mac and iPad prices due to chip shortages
Apple Inc. has increased the prices of Mac, iPad, and smart home devices due to rising costs resulting from an unprecedented shortage of memory and storage chips. The price hikes affected products such as the MacBook Neo, MacBook Air, and iPad Pro, impacting all global markets. The company confirmed that expansion into AI data centers has contributed to higher demand for these components, and that the crisis has caused delays in some products. They anticipate that supply restrictions will continue for several months, as they prepare to launch new phones in September.
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