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Apple plans to raise the prices of the iPhone 17 across various global markets due to the memory chip shortage and rising costs. This increase has already begun in the Japanese market weeks ago, ahead of the upcoming launch of the new generation of devices, expected to be announced in September. In response to what CEO Tim Cook described as a once-in-a-century crisis, the company is moving to increase the prices of its products, raising questions about the pricing strategy for the next generation of iPhones and the likelihood of continued price hikes—especially with the anticipated release of a foldable iPhone in September, expected to cost over two thousand dollars.
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