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الشروق التونسية
Study identifies AI integration barriers in Tunisia
A study conducted by the Tunisian Institute of Competitiveness revealed that most institutions in Tunisia face main challenges in integrating artificial intelligence, primarily related to limited financial resources (70.9%) and a lack of digital skills (63.3%), in addition to resistance to change within organizations (58%). The success of digital transformation depends on the institutions' ability to adopt and implement modern technologies, with varying levels of digitalization across functions. For instance, management and sales departments demonstrated higher levels of digital adoption. The study proposed three pathways for integrating artificial intelligence and recommended increasing investment in developing digital skills and updating information systems to enhance Tunisia’s competitiveness.
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