Strategic plan to promote dates internationally
The article focused on preparations for the date season in Tunisia, where Minister of Commerce and Export Development Samir Obeid emphasized that the readiness requires adopting a comprehensive plan covering all aspects of the supply chain, from production to promotion both locally and internationally. During the meeting, challenges such as rising transportation and storage costs, the organization of middlemen’s activities, and the development of storage facilities and freezing operations were discussed. The emphasis was placed on supporting farmers, especially smallholders, and securing the necessary financing. The minister also mentioned the development of a global promotional plan for dates, similar to the olive oil strategy, to enhance their presence in the international market and expand exports, relying on export quality standards and health-oriented marketing. Ultimately, the meeting stressed the need to shift from seasonal promotion to a sustainable marketing strategy focused on meeting market needs and promoting domestic consumption throughout the year.
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