FIFA ends decades-old tradition by scheduling the World Cup final during daytime
The 2026 World Cup final between Spain and Argentina, scheduled for July 19 at MetLife Stadium in the United States, will be the first daytime final since 1994. This decision is part of a strategy aimed at engaging the global TV audience. The match has been scheduled at a convenient time for North America, Europe, and Asia, reflecting FIFA's intention to present the event in a way that allows the largest possible number of fans to enjoy it. This marks a shift from the traditional nighttime finals designed to boost viewership and drama.
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