Measuring media success: hearing vs listening
Media success is measured by its impact on the audience, not just by its reach or the number of viewers, as it depends on the media's ability to shape perceptions and build trust with the receiver. The article discusses the components of the UAE's media landscape and makes efforts to document local dialects using artificial intelligence techniques, despite their decline alongside societal development. It also emphasizes the importance of improving the quality of content on local and news channels, focusing on providing valuable, added-value information rather than merely relaying official news. Additionally, it highlights the necessity of using modern performance measurement techniques to evaluate the extent of a channel's influence, citing the example of Abu Dhabi TV, which succeeded in becoming a trusted news source through its commitment to excellence and credibility.
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