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الشارقة 24
Sharjah Govt. Opens Crisis Communication Entry
The article highlights the launch of the Sharjah Government Communication Award 2026 in its thirteenth edition, with a focus on the importance of crisis management through the category "Best Crisis Communication Strategy." It emphasizes that success in crisis communication is not limited to rapid dissemination of information; rather, it requires delivering trustworthy and clear messages that reduce misinformation, support decision-making, and increase community awareness. The article stresses that effective strategies help strengthen trust and prepare institutions to face various challenges by utilizing modern techniques, including artificial intelligence. It also assesses the capacity of organizations to manage the flow of information responsibly and transparently during health, environmental, economic, and social crises. The targeted participation includes initiatives and plans that raise awareness and efficiently manage information flow, with submissions accepted until August 31, 2026.
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